Understanding why your potential clients do not turn into paying customers is essential to improving your revenue, yet many businesses write off these non-conversions.
You have software options for understanding and addressing it through technology like heatmaps generated by Mouseflow for Shopify, so you should consider them.
What is Shopify?
Shopify is an all-in-one eCommerce solution that uses a monthly subscription model. Shopify touts itself as having everything you need to start selling in one place, from the website URL to the payment processing.
Recently, Shopify has expanded from an eCommerce solution into other selling environments through its point-of-sale technologies. Many find these additions beneficial as they grow their businesses.
What is a Heatmap?
A heatmap is a software tool that creates easy-to-read representations of customer interest through color. A heatmap summary indicates what people paid attention to on your website, what they clicked on, and where they stop reading on a page.
Most heatmaps use warm colors to indicate that people spent a lot of time looking at something and cool colors to show less interest. You can also tell where many people focused based on the color clusters generated from the Shopify session recording.
Loading pieces of code onto your Shopify website creates a heatmap for each page. Fortunately, you do not need to do this manually in most cases. Heatmap software is generally available as a plug-in or Shopify integration you activate on your website to begin Shopify session recording.
There are several specialized varieties of heatmap that you can generate from the same gathered data. Each one highlights a different aspect. For example, scroll heatmaps show how far people scroll or read down a Shopify page rather than where they click most often.
How Can a Heatmap Help to Increase Your Shopify Conversion Rate?
In short, using a heatmap session recording tool lets you see exactly how users are interacting with your Shopify website. The answer is often different from what you expected when you built your store.
See What People are Reading
The first step in improving your customer conversion is understanding what people are reading on your website and what areas are interesting. By doing so, you know where to focus your content efforts.
You might find that people are not reading past the initial product description on a Shopify website when you use a heatmap, for example. This discovery may prompt you to add more information in that area so people can decide to buy easier.
See Where Distractions Are
People are distractable by nature, and you do not want them to be too distracted to purchase your product. Items like ads, links, and the sidebar can distract from your primary content encouraging people to buy the products and are visible on a Shopify session recording.
Your Shopify website likely does not have ads; however, you may still link to other places. You may even find that people jump around your store categories on internal links. Reducing distractions means your customers tend to focus more on what they want to buy.
Navigation and search are key to every website. However, many website owners do not imagine how functional these features are. A heatmap should light up on the navigation and search features, especially for a store. Then you know people can find the product they want.
If you find this is not the case in your Shopify store, you should revamp the navigation and search look. It may be that these features are not readily available to the viewer or that they are invisible in your chosen website theme.
Identify Best Call to Action Locations
If you use the blog feature on your Shopify website, you likely link to your products. However, that does not mean that your customers see or understand your call to action (CTA). A Shopify heatmap session recording shows you how much attention these area(s) get on your Shopify pages.
If you have a lot of traffic, A/B testing is an excellent way to try new improvements for your website before you commit. Combining A/B testing with a heatmap lets you see precisely how each page holds the customer’s attention when you’re making the final decision.
3 Best Shopify Heatmap Tools
Mouseflow is highly efficient in that it builds six heatmaps for every page on your Shopify website and never needs a data collection restart. Mouseflow for Shopify also works with many of your website’s other features, such as forms, for more analytic reporting features.
While you are starting to use Mouseflow with Shopify, you can use the Forever Free plan. That gets you all the analytic data you need for as long as you’re building up your website.
Some users have reported that navigation and filtering take some time to acclimate to. As with many pieces of session recording software, there is typically an adjustment period to Mouseflow for Shopify.
Install Mouseflow with Shopify App
With the Shopify App “Mouseflow Script Install” you can easily install Mouseflow in your Shopify store. And that without any programming knowledge.
What does the Mouseflow Script Install App do?
The Mouseflow Script Install App allows you to automatically integrate the Mouseflow script into your Shopify theme. This uses the Shopify ScripTags to attach the Mouseflow script to any published theme. You don’t need to edit the theme’s code.
Great for those who don’t have development resources, don’t want to edit their theme, or are constantly changing their published themes.
How do I install Mouseflow in Shopify?
Quite easily with the Mouseflow Script Install App.
- Install the Mouseflow Script Intall App from the Shopify App Store into your Shopify store.
- Get your Mouseflow tracking code in your Mouseflow account.
- Copy the Mouseflow tracking code.
- Paste the Mouseflow tracking code into the app and press “Save tracking Code”
- The Mouseflow tracking code has been successfully installed.
Lucky Orange Pros:
Lucky Orange is a practical choice for people on Shopify who want an all-in-one heatmap solution with extra features. For example, the platform supports intuitive segmentation and specific element analytics.
Lucky Orange does support a chat feature as well. This feature is designed to help you walk customers through the buying process of your Shopify website.
Lucky Orange Cons:
The 30-day data storage limit on session recordings means you either must pull all your Shopify data every month or start analyzing it over again. Some customers found this tedious and did not appreciate the lack of long-term analysis.
Hotjar is a straightforward heatmap application with few extra features. It’s a great choice if you are only interested in straight heat mapping for your Shopify website, and it will certainly get you the data.
Hotjar also focuses on team collaboration, and you can add as many team members as you like. It also offers integrations for easy sharing to communications applications like Slack.
Hotjar does not yet offer a specific Shopify integration. This lack means that you will need to paste in the code snippets if you want to use Hotjar. Additionally, Shopify does not authorize third-party scripts on all pages.
Heatmapping is a fantastic tool for determining why your customers are or are not buying, and there are many software options like Mouseflow for Shopify.
Once you know more about how your customers behave with a heatmap, you can create the perfect Shopify web pages for conversions.